{"title":"Sony Alpha Cameras","description":"","products":[{"product_id":"sony-a9-iii-mirrorless-camera","title":"Sony a9 III Mirrorless Camera","description":"\u003ctable border=\"0\" width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/IMG_2116455.jpg?v=1699375642\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eGlobal Shutter—A First for Mirrorless\u003c\/h3\u003e\n\u003cp\u003eAre you a photographer who appreciates the highest quality images? With the Sony a9 III mirrorless camera, you get superior image quality in every snap with its world-first 24.6 MP full-frame global shutter technology. Enjoy cutting edge performance that surpasses any mechanical shutter – this camera offers a near instantaneous and simultaneous readout of all 24.6MP elements, eliminating skew and other artifacts. And with no physical shutter necessary, users will appreciate how quickly photos can be taken. Plus, flash sync is possible at any shutter speed including one of the highest available at 1\/80,000 second! Whether you’re taking pictures outdoors or indoors with mixed lighting conditions such as fluorescent lighting, the Sony a9 III ensures consistency and uniform exposure across your entire frame to give you breathtaking photos every time. So start experiencing never seen before image quality by investing in Sony’s revolutionary global shutter technology with the a9 III today!\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003ePre-Capture \u0026amp; Speed Boost—Never Miss a Moment\u003c\/h3\u003e\n\u003cp\u003eUnlocking the camera's full potential is as easy as pressing the shutter button half-way. With the a9 III's innovative Pre-Capture feature, you can configure the camera to start recording images to the buffer the moment you begin pressing the shutter. Set the delay anywhere between 0.05 to 1.0 second, and rest assured that every precious moment will be captured, even before you fully press the shutter. When the moment is perfect, simply press the shutter all the way and watch as these pre-captured images are seamlessly saved to the memory card. Never miss a shot again with this game-changing feature. But what if you need to capture an incredibly fast-paced scene? With the a9 III, speed is not an issue. Introducing Speed Boost, a feature that enables you to instantly switch your camera's shooting frame rate to ensure you capture the perfect shot, every time. Located conveniently near the grip on the front of the camera, the C5 button allows you to effortlessly toggle between your usual continuous shooting frame rate and a faster one. No more hesitation or missed opportunities – with the a9 III, you have complete control over your shooting speed. Choose from an array of frame rates, up to a mind-boggling 120 fps, and conquer any photographic challenge with ease.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/IMG_2116459.jpg?v=1699375642\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/IMG_2116458.jpg?v=1699375641\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003ePro-Quality 4K Video\u003c\/h3\u003e\n\u003cp\u003eThe Sony a9 III is the ultimate mirrorless camera for both photo and video artists. Featuring a powerful 6K sensor, the a9 III downsamples to capture stunning 4K footage effortlessly – launching you into a realm of clarity, vibrancy, and depth. Aspiring video producers can capture 4K up to 120 fps with no crop, while internal 10-bit 4:2:2 All-I encoding guarantees breathtaking results, whether you’re capturing action scenes or slow-motion sequences. Those tricky shooting conditions are easily conquered with the S-Log3, S-Cinetone, and other Picture Profiles options, granting you full control over the final image. Don’t be limited by the size of your camera; with the Sony a9 III, you get cinematic results without having to sacrifice the quality you deserve. Step into something special with the Sony a9 III!\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003eRefined Body Design\u003c\/h3\u003e\n\u003cp\u003eThe a9 III has a newly added C5 custom button located on the front of the camera body for easy accessibility. It also includes a continuous shooting mode dial with the ability to be disabled and adjustable speed via the menu. On top of that, the grip has been enhanced and the shutter button has been slightly moved for optimum ergonomics. The a9 III is incredibly versatile, too, featuring dual CFexpress Type A\/SD card slots that provide users the ability to use existing media or pick up the faster CFexpress options to maximize the camera's speed. What's more, the USB-C port is now upgraded to offer faster USB 3.2 Gen 2 speeds of up to 10 Gb\/s.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/IMG_2116465.jpg?v=1699375642\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/IMG_2116462.jpg?v=1699375642\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eFuture Firmware Updates\u003c\/h3\u003e\n\u003cp\u003eWith continuous shooting speeds with the maximum shutter speed of 1\/80,000 second, the a9 III packs an impressive punch. Easily transfer your work with improved IPTC metadata and FTP functionality. Plus, the cutting edge C2PA technology from the Content Authenticity Initiative that ensures accuracy and authenticity of your work, ensures you'll be proud to call the Sony a9 III your own. Whether you’re a novice or a pro, the Sony a9 III is quality you can trust. \u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43492510793916,"sku":"ILCE9M3","price":6398.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0646\/6420\/7548\/files\/1699350050_1794764.jpg?v=1713783312"},{"product_id":"sony-alpha-7r-v-full-frame-mirrorless-interchangeable-lens-camera","title":"Sony a7R V Mirrorless Camera","description":"\u003ctable width=\"100%\" border=\"0\"\u003e\n\u003ctbody\u003e\n\n\n\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/Screen_Shot_2022-10-26_at_9.00.10_AM.png?v=1666800648\" style=\"float: left;\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eALPHA 7R V\u003c\/h3\u003e\n\u003cp\u003eThis camera features evolved imaging intelligence that brings out the best in your photos and videos, while the full-frame sensor gives you the freedom to create beautiful compositions with ease.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003eA whole new level of camera intelligence\u003c\/h3\u003e\n\u003cp\u003eThe new Sony Alpha 7R V Full-frame Mirrorless Interchangeable Lens Camera is a state-of-the-art camera that uses AI processing to dramatically improve subject recognition accuracy. With a full-frame sensor and interchangeable lens system, this camera is perfect for capturing high-quality images and videos. The expanded subject recognition means that you can now capture vehicles and insects with ease. Plus, the high resolution ensures that you'll always get crystal clear results.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/Screen_Shot_2022-10-26_at_9.00.20_AM.png?v=1666800661\" style=\"float: right;\"\u003e\u003c\/td\u003e\n\n\u003c\/tr\u003e\n\n\n\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/10-d.png?v=1666800662\" style=\"float: left;\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eAI processing unit for advanced subject recognition\u003c\/h3\u003e\n\u003cp\u003eWith a full-frame sensor and ultra-fast image processing, it's capable of capturing stunning photos and videos. Plus, the dedicated AI processing unit ensures more accurate recognition of subjects, making it ideal for capturing a wide range of subjects. So whether you're shooting landscapes or portraits, the α7R V will help you capture amazing images that you'll be proud to share with others.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003eHuman pose estimation\u003c\/h3\u003e\n\u003cp\u003eWith a roughly 60% improvement in human eye recognition, you'll be able to capture images like never before. Additionally, the human pose estimation feature makes it possible to track a subject facing away from the camera or wearing a mask - perfect for those hard-to-capture moments.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/11-d.png?v=1666800646\" style=\"float: right;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/12-d.png?v=1666800628\" style=\"float: left;\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eRecognize a wider range of subjects\u003c\/h3\u003e\n\u003cp\u003eThe α7R IV is the world’s first1 35mm full-frame back-illuminated Exmor R CMOS image sensor with a resolution of 61.0 megapixels2. The redesigned 35mm full-frame Exmor R CMOS image sensor stacked structure with back-illuminated technology is made up of over 800 million effective pixels3, 4 and delivers outstanding image quality, low noise and wide dynamic range. With its built-in 5-axis stabilization system5, the α7R IV compensates for up to 5.5 shutter speed steps6 – making it easier to capture sharp images and smooth video while handheld or in low light conditions. The autofocus system has been upgraded as well, with real-time tracking now available for animals and birds7.\n\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003eImproved accuracy of WB control\u003c\/h3\u003e\n\u003cp\u003eThe all new Sony Alpha 7R V Full-frame Mirrorless Interchangeable Lens Camera is now available and features a 7R V's AWB (auto white balance) function that has evolved in tandem with the camera's AI capabilities! In addition to the Visible Light + IR sensor on the front of the body, the camera's AI processing unit helps to achieve more accurate white balance in difficult lighting, such as when the subject is in shadow. The new Sony Alpha 7R V is truly a masterpiece of engineering, allowing photographers to capture images with incredible detail and clarity. Order yours today and start capturing amazing photos and videos like never before!\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/13-d.jpg?v=1666800637\" style=\"float: right;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/Screen_Shot_2022-10-26_at_9.01.10_AM.png?v=1666800659\" style=\"float: left;\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eA new high in α resolution\u003c\/h3\u003e\n\u003cp\u003eThe Sony Alpha 7R V Full-frame Mirrorless Interchangeable Lens Camera gives you the power to shoot stunning photos and videos with ease. The advanced BIONZ XR processing engine delivers breathtaking detail in both stills and movies, while the 35mm full-frame back-illuminated Exmor R CMOS image sensor gives you beautiful results. With 61.0 million effective pixels, this camera is easy to use and captures amazing pictures and videos.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003e35mm full-frame image sensor with 61.0 effective megapixels\u003c\/h3\u003e\n\u003cp\u003ehis powerful camera is packed with Sony's image sensor technologies, including effective noise reduction by its back-illuminated structure, plus gapless on-chip lenses, AR coating (anti-reflection seal glass), and the elimination of an optical low pass filter. With these innovative features, you'll be able to capture stunning photos and videos with incredible detail and clarity. You can also take advantage of the Alpha 7R V's Wi-Fi and NFC capabilities to easily share your photos and videos with your friends and family.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/17-d-item1.jpg?v=1666800616\" style=\"float: right;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/17-d-item2.jpg?v=1666800622\" style=\"float: left;\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eThe latest BIONZ XR image processing engine\u003c\/h3\u003e\n\u003cp\u003eWith its up to eight times the processing power of its predecessor, the new BIONZ XR processes huge volumes of image data while minimizing latency and markedly boosting the camera’s movie and still-image processing power. This makes it ideal for capturing fast-moving subjects or for shooting 4K video.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003eConsistently accurate exposure and color\u003c\/h3\u003e\n\u003cp\u003e This camera comes with the latest BIONZ XR engine which results in better exposure control and color reproduction accuracy. Additionally, the new AE (auto exposure) algorithm is capable of detecting the skin area in faces and controlling exposure accordingly when shooting stills and movies.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/18-d-item1.jpg?v=1666800618\" style=\"float: right;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/18-d-item2.jpg?v=1666800618\" style=\"float: left;\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eSelectable RAW image sizes and quality​\u003c\/h3\u003e\n\u003cp\u003eWith a 42.4 megapixel resolution, it is capable of capturing stunning photos and videos with incredible detail and clarity. Additionally, the α7R V now supports the lossless RAW format, with three selectable pixel counts - L (60M), M (26M), and S (15M). This makes it easier than ever to get the perfect shot, regardless of the lighting conditions or subject matter.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003eAdvanced 5-axis in-body optical stabilization\u003c\/h3\u003e\n\u003cp\u003eIts 5-axis in-body optical stabilization is a real game-changer, allowing for incredibly sharp and clear photos even in low light or when zoomed in. Add to that its 8 steps of stabilization in the body, and you have a camera that is capable of capturing stunningly detailed images no matter the conditions.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/19-d-item1.jpg?v=1666800619\" style=\"float: right;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/19-d-item2.jpg?v=1666800622\" style=\"float: left;\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003ePrecise compensation at the single-pixel level​\u003c\/h3\u003e\n\u003cp\u003eThe camera's 61.0 megapixel resolution sensor provides precise detection and control of your subject matter, allowing you to bring out the finest details in your photos and videos. The new stabilization algorithm provides even more precise stabilization, ensuring that your shots are always sharp and clear.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003eCreative Look supports varied expression\u003c\/h3\u003e\n\u003cp\u003eThis powerful camera comes with 10 preset \"looks\" that you can use as-is or modify to suit your needs, giving you the power to fine-tune the mood of your images in-camera.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/20-d-item1.jpg?v=1666800619\" style=\"float: right;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/20-d-item2.jpg?v=1666800621\" style=\"float: left;\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003ePixel Shift Multi Shooting responds to changing conditions\u003c\/h3\u003e\n\u003cp\u003ePowered by a precision in-body image stabilization system control, the camera is able to take up to 16 pixel-shifted images and later composited using a computer to achieve outstanding resolution in a single image. Single-pixel level movements can be detected and compensated for by the PC software performing the compositing, making this camera perfect for capturing even the smallest details.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003eReal-time Recognition AF\u003c\/h3\u003e\n\u003cp\u003eThe α7R V's AF system delivers dramatically enhanced overall performance, drawing on major advances in subject recognition technology. Deep learning technology supports powerful Real-time Recognition AF (autofocus) as well as more reliable Real-time Tracking which is supported by higher Fast Hybrid AF performance over a wider area. Whether you're shooting photos or videos, the α7R V will help you capture amazing images and video footage that you'll be proud to share with friends and family.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/Screen_Shot_2022-10-26_at_9.01.42_AM_0fec6954-657d-4045-b53e-8355285439bf.png?v=1666801190\" style=\"float: right;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/23-d-item1.jpg?v=1666800623\" style=\"float: left;\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eFaster, more precise wide-area AF\u003c\/h3\u003e\n\u003cp\u003ehe powerful BIONZ XR engine and updated algorithms provide noticeably improved AF (autofocus) performance, while the high-density array of 693 phase-detection points covers approximately 79% of the image area. With its full-frame sensor, the Alpha 7R V produces stunning images with beautiful detail and clarity.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003eAccurate AF in low EV -4.0 light\u003c\/h3\u003e\n\u003cp\u003eWith AF algorithms that enable high AF precision down to light levels as low as EV -4.0, you can be sure of getting great results even in low light or when using smaller apertures. The Focus Priority mode provides more reliable AF in tricky situations, while the advanced autofocus system ensures fast and accurate focus no matter what you're shooting.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/23-d-item2.jpg?v=1666800618\" style=\"float: right;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/24-d-item1.jpg?v=1666800619\" style=\"float: left;\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eContinuously shoot up to 583 compressed RAW images at 10 fps\u003c\/h3\u003e\n\u003cp\u003eThe Sony Alpha 7R V is a high-end, full-frame mirrorless interchangeable lens camera that is capable of continuous shooting at up to 10 fps with full AF\/AE tracking. This makes it an excellent choice for photographers who demand the very best in terms of speed and performance. The camera can shoot up to 583 compressed RAW images at this speed, making it one of the most powerful and versatile cameras on the market today.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003eFocus bracketing to capture the best shot\u003c\/h3\u003e\n\u003cp\u003eWith its unique ability to automatically shoot up to 299 images with sequentially shifted focus points, it allows you to create stunningly detailed composites that would otherwise be impossible to capture.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/24-d-item2.jpg?v=1666800618\" style=\"float: right;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/25-d-item1.jpg?v=1666800619\" style=\"float: left;\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eFlicker suppression\u003c\/h3\u003e\n\u003cp\u003eWith the \"Anti-flicker shoot\" mode, you can effectively suppress flicker from artificial lighting for stunning still shots. For movie shooting, the \"Var Shutter\" mode lets you fine-tune shutter speeds to match flicker rates, ensuring smooth, consistent footage.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003eFull-time DMF (direct manual focus)\u003c\/h3\u003e\n\u003cp\u003e It features AF-C or AF-S autofocus for stills, as well as a focus ring that can be rotated to switch to manual focus mode instantly. This makes it easy to change focus to a different subject on the fly, which is perfect for capturing those candid moments.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/25-d-item2.jpg?v=1666800618\" style=\"float: right;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/33-d-item1.jpg?v=1666800619\" style=\"float: left;\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003e3.2 type high-detail LCD panel\u003c\/h3\u003e\n\u003cp\u003eThis camera features a 3:2 aspect ratio LCD monitor with 2.1 million dots, touch operation and a wide color gamut (DCI-P3 equivalent), making it perfect for capturing stunning images and videos. An outdoor mode is also provided for clear visibility in bright outdoor settings.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003eQXGA viewfinder with the highest resolution in its class\u003c\/h3\u003e\n\u003cp\u003eWith a 9.44 million-dot OLED electronic viewfinder, it offers a 1.6x improvement in resolution, 0.90x viewfinder magnification, and a 41° diagonal FOV. Additionally, the 120 fps setting minimizes motion blur for even more precise shots.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/33-d-item2.jpg?v=1666800622\" style=\"float: right;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/36-d-item1.jpg?v=1666800620\" style=\"float: left;\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eFast Wi-Fi for PC tethering, FTP and smartphone transfers\u003c\/h3\u003e\n\u003cp\u003eWith its built-in Wi-Fi, you can easily transfer data and communicate with others on the 2.4 GHz and 5 GHz32 bands. Plus, its 2x2 MIMO support provides fast and stable data transfer and reliable communication.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003eUVC\/UAC support for high-quality webcam applications\u003c\/h3\u003e\n\u003cp\u003eThe Sony α7R V is a full-frame mirrorless interchangeable lens camera that makes easy streaming in 4K possible with a UVC\/UAC compatible smartphone or PC via USB connection. With its high-resolution sensor, the α7R V can be used as a high-resolution webcam, making it perfect for vlogging, live-streaming, and other content creation.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/36-d-item2.jpg?v=1666800620\" style=\"float: right;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/40-d.jpg?v=1666800620\" style=\"float: left;\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eSony’s goal: zero environmental footprint\u003c\/h3\u003e\n\u003cp\u003eThe camera is also designed to be environmentally friendly, with a “Road to Zero” project that aims to achieve a zero environmental footprint.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003eApplying our plan to the α7R V\u003c\/h3\u003e\n\u003cp\u003eThe Sony Alpha 7R V also features unique non-plastic packaging made from plant-based materials, helping to reduce environmental stress.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/41-d.png?v=1666800658\" style=\"float: right;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/42-d.png?v=1666800635\" style=\"float: left;\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eImaging Edge Desktop™\u003c\/h3\u003e\n\u003cp\u003eWith Imaging Edge Desktop applications, you can control and monitor your shots live on your PC screen, making it easy to get the perfect photo every time.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\n\n\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43492514660540,"sku":"ILCE7RM5\/B","price":3298.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0646\/6420\/7548\/files\/sony-alpha-7r-v-full-frame-mirrorless-interchangeable-lens-camera-741434.png?v=1711601750"},{"product_id":"sony-a1-ii-mirrorless-camera","title":"Sony a1 II Mirrorless Camera","description":"\u003ctable border=\"0\" width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/1_61675db9-f5e4-4bf9-8e44-7fb5dc1657ec.png?v=1732029971\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eAnother leap at the top\u003ch3\u003e\n\u003c\/h3\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe α1 II empowers photographers to achieve exceptional results with ease, offering a stunning 50MP resolution, AI-driven subject recognition autofocus, and blazing-fast continuous shooting. Designed for professionals, it streamlines every step of the process—from capture to delivery—ensuring unmatched efficiency and creative freedom.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003eA fusion of leading technologies delivers overwhelming performance\u003ch3\u003e\n\u003c\/h3\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe 50.1-megapixel full-frame Exmor RS™ sensor generates an incredible amount of data, which Sony’s BIONZ XR™ engine processes seamlessly in real time. Enhanced by an advanced AI processing unit, the camera delivers precise subject recognition across a wide variety of scenarios. These cutting-edge technologies work in harmony to capture challenging subjects with stunning detail, blackout-free viewing, and continuous AF\/AE tracking at speeds of up to 30 fps.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/4_b864a1cd-9604-4abe-b490-cb7bdcfbb285.png?v=1732029926\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/5a.png?v=1732029926\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eAdvanced AI processing unit for high-level subject recognition\u003c\/h3\u003e\n\u003cp\u003eThe α1 II is equipped with a dedicated AI processing unit that enhances subject recognition with remarkable precision. Using human pose estimation, it accurately identifies people and extends its capabilities to animals, vehicles, and even insects. This advanced technology significantly elevates Real-time Recognition AF, Real-time Tracking, and overall autofocus performance, ensuring unmatched reliability across a wide range of scenarios.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003eHuman eye recognition improved by up to approximately 30%\u003c\/h3\u003e\n\u003cp\u003eExperience Netflix like never before. Sony and Netflix have collaborated to create Netflix Adaptive Calibrated Mode, delivering studio-quality visuals tailored to your space. The brightness seamlessly adjusts to your room's lighting, ensuring an exceptional viewing experience every time.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/5b.png?v=1732029926\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/5c.png?v=1732029926\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eA wide variety of subjects accurately recognized\u003c\/h3\u003e\n\u003cp\u003eThe camera now recognizes a broader range of subjects for both photos and videos, featuring a new [Auto] mode that intelligently selects the optimal settings. Animal recognition has improved by approximately 30%, with added support for detecting the eyes of smaller animals. It also reliably tracks the eyes, heads, and faces of pets like dogs and cats. Bird recognition has seen an impressive 50% enhancement for even greater accuracy.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003eHigh-speed continuous shooting at full 50.1 MP resolution\u003c\/h3\u003e\n\u003cp\u003eCapture every moment with high-speed continuous shooting at up to 30 fps, all while maintaining full AF\/AE tracking at an impressive 50.1 MP resolution. With up to 120 AF\/AE calculations per second, the camera ensures precision in every frame. Enjoy blackout-free shooting with an uninterrupted viewfinder image, offering a seamless, natural framing experience as if viewing the scene with your own eyes.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/6a.png?v=1732029926\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/6b.png?v=1732029926\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eMore control over timing to capture decisive moments\u003c\/h3\u003e\n\u003cp\u003ePre-capture ensures you never miss a moment, retroactively recording events that happen before you press the shutter, all without sacrificing resolution—even at continuous shooting speeds of up to 30 fps. With adjustable recording time options and a Continuous Shooting Speed Boost for temporary burst speed increases, these features work together to help you capture every critical instant effortlessly.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003eExtraordinary detail with approximately 50.1 effective megapixels\u003c\/h3\u003e\n\u003cp\u003eSony’s advanced G Master lens lineup pairs seamlessly with the 50.1 MP Exmor RS image sensor and BIONZ XR processing engine, delivering stunningly detailed, lifelike images. Even when using APS-C mode or cropping to APS-C size, the high pixel count ensures an impressive 21 MP resolution, maintaining exceptional image quality in every scenario.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/8_a10c96d3-a66d-4236-ad62-3f72427a04d5.png?v=1732029927\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/9_e8ad5c07-dffa-44f5-9506-a303e011abe1.png?v=1732029926\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eSelectable RAW image size and quality\u003c\/h3\u003e\n\u003cp\u003eCapture compressed RAW images at blazing speeds of up to 30 fps. For added flexibility, Lossless Compressed RAW, JPEG, and HEIF formats are available in M and S sizes, delivering consistent pixel counts in both full-frame and APS-C modes. This ensures effortless mode switching without compromising resolution.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003eHigh sensitivity, low noise, and wide dynamic range\u003c\/h3\u003e\n\u003cp\u003eDesigned with professional feedback in mind, the noise reduction technology ensures exceptional clarity without compromising image detail. This allows confident shooting of indoor sports at mid to high sensitivities. Additionally, the wide dynamic range of 15 stops at lower sensitivities delivers smooth, natural gradations for lifelike results.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/10_0963e1f4-bc86-4ca5-a9c3-0a51628382ae.png?v=1732029926\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/11_26f8e012-481d-44e8-a98a-0a27813dd8be.png?v=1732029926\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eConsistently accurate exposure and color\u003c\/h3\u003e\n\u003cp\u003eExposure and color reproduction are notably improved compared to the α1, with exposure optimized for detected faces in stills and movies, and exposure stability improved by approximately 20% even when the face is backlit, over-illuminated in sunlight, or not facing the camera. White balance is accurate even for subjects in shade.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003eOptical 5-axis image stabilization achieves 8.5-step performance at the center\u003c\/h3\u003e\n\u003cp\u003eEquipped with a high-precision image stabilization unit, advanced gyro sensors, and optimized algorithms, the system delivers an impressive 8.5-step stabilization at the center and 7.0-step at the edges. This ensures sharp detail even during handheld shooting. When paired with compatible lenses, the synchronization further minimizes blur, particularly at telephoto focal lengths, for unparalleled stability and clarity.\n\n[1] Yaw\n[2] Roll\n[3] Pitch\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/12_dcf61b88-8661-4b15-8d51-1585c7cb3e89.png?v=1732029926\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/13_403c8408-1141-434e-97c7-c972c019dca4.png?v=1732029926\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eComposite RAW modes for lower noise and higher resolution\u003c\/h3\u003e\n\u003cp\u003eTwo advanced composite RAW shooting modes enhance your creative possibilities. **NR Shooting Settings** combines 4 to 32 RAW images into a single, full-resolution image with remarkably low noise, even at mid to high sensitivities. **Pixel Shift Multi Shooting** captures 4 or 16 pixel-shifted images and composites them into an ultra-high-resolution masterpiece. Both modes utilize Sony’s **Imaging Edge Desktop™** application for seamless compositing on your PC.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003eReal-time Recognition AF for movies\u003c\/h3\u003e\n\u003cp\u003eReal-time Recognition AF utilizes advanced AI-based human pose estimation technology that recognizes and tracks not just eyes, but body and head position for human subjects with high precision. The range of subjects recognized with AI assistance, for both movies and stills, has been expanded relative to the α1, and now includes birds in movies for example. Other subjects are acquired and tracked in real time by processing color, pattern, and spatial data.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/15.png?v=1732029927\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/16.png?v=1732029926\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eHigh-resolution 8K\/4K recording for impressive realism\u003c\/h3\u003e\n\u003cp\u003e4K (3840 x 2160) movies can be cropped and edited from 8K source footage with overwhelming resolution from 8.6K oversampling. 8K 4:2:2 10-bit XAVC HS recording with optional Full HD proxy is available, as are 4K recording in XAVC HS, S, or S-I formats in full-frame, or Super 35mm oversampled from 5.8K with full pixel readout and no pixel binning. XAVC S-I allows recording at up to 600 Mbps for outstanding image quality.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003eHigh frame rate recording at up to 120p\u003c\/h3\u003e\n\u003cp\u003eCapture stunning 4K video at up to 120p directly in-camera, with the ability to playback in up to 5x slow motion for dramatic effect. The **Slow \u0026amp; Quick Motion (S\u0026amp;Q)** mode simplifies playback at slow or fast speeds right in the camera. For even greater flexibility, Full HD recording at 240 fps enables up to 10x slow motion (at 24p), perfect for creating dynamic sports videos. An intuitive frame rate setup menu makes it easy to select the desired frame rates for your creative vision.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/17.png?v=1732029926\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/18.png?v=1732029926\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eBetter S-Log matching with Cinema Line cameras\u003c\/h3\u003e\n\u003cp\u003eThe S-Log3 gamma curve enhances tonal gradation from shadows to mid-grey, offering exceptional control over dynamic range. With a minimum ISO of 800 and an expanded range of 200–640, it provides versatility for various lighting conditions. Compared to the α1, detail reproduction has been refined, making it easier to match S-Log3 footage with output from Sony’s cinema cameras. Additionally, user LUTs can be imported directly into the camera for convenient previewing.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003eStable, high-level video shooting\u003c\/h3\u003e\n\u003cp\u003eThe camera offers versatile stabilization options to suit various scenarios. In **Active Mode**, the precision stabilization unit works with gyro sensors for enhanced stability, while **Dynamic Active Mode** adds electronic stabilization, delivering up to 30% more effectiveness for smooth recording—even while jogging. **Auto Framing** utilizes AI to track and crop subjects, dynamically adjusting the composition for optimal framing. Meanwhile, the **Framing Stabilizer** ensures the subject remains consistently positioned within the frame, even when the camera operator is on the move.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/19a.png?v=1732029926\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/19b.png?v=1732029926\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eBreathing compensation\u003c\/h3\u003e\n\u003cp\u003eFocus breathing compensation reduces focus breathing when shooting movies. Sony’s Clear Image Zoom technology automatically maintains angle of view through focus changes. Breathing metadata can also be used with the latest Catalyst Browse\/Catalyst Prepare\/ Catalyst Prepare Plugin software application during post production.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003eFeatures for smooth focusing\u003c\/h3\u003e\n\u003cp\u003eAF Assist for temporary switching to manual focus, focus peaking display, and AF transition speed and sensitivity settings all help the user when shooting movies. Focus Map overlays a visual depth-of-field map on the live view display. Real-time Recognition AF, Real-time Tracking, and Focus Area are now available during digital zoom and Clear Image Zoom operation.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/19c.png?v=1732029926\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/21a.png?v=1732029926\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eFlexible LCD monitor positioning\u003c\/h3\u003e\n\u003cp\u003eThe 4-axis multi-angle monitor offers flexible positioning for optimal viewing in both horizontal and vertical orientations. It can tilt upward by about 98°, downward to the camera back by 40°, and rotate a full 180° sideways. The hinge is both discreet and durable, ensuring smooth adjustments. The large 3.2-inch display features a 2.1 million dot resolution, is touch-sensitive, boasts a wide color gamut, and is specifically designed for clear, vibrant outdoor visibility.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003eAdvanced grip hold and ease of use\u003c\/h3\u003e\n\u003cp\u003eThe improved grip ergonomics ensure comfortable and stable shooting over long sessions. A C5 custom button has also been added, and the grip design is replicated for prolonged vertical shooting with the optional VG-C5 Vertical Grip, which additionally offers extended battery life over the previous model.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/21b.png?v=1732029926\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\n\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/22b.png?v=1732029926\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eSupplied charger charges two NP-FZ100 batteries in 155 minutes\u003c\/h3\u003e\n\u003cp\u003eThe included BC-ZD1 quick charger can charge two NP-FZ100 batteries simultaneously in about 155 minutes when paired with an AC adapter supporting USB PD (Power Delivery). This charger is perfect for events or other situations requiring continuous operation over long durations, ensuring you always have power when you need it.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44325871550652,"sku":"ILCE-1M2\/B","price":6999.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0646\/6420\/7548\/files\/1732015006_1861705.jpg?v=1732037801"},{"product_id":"sony-a7-v-mirrorless-camera","title":"Sony a7 V Mirrorless Camera","description":"\u003ctable width=\"100%\" border=\"0\"\u003e\n\u003ctbody\u003e\n\n\n\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/1764668678_IMG_2624260_430x.jpg?v=1764699574#\" style=\"float: left;\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eFull-frame partially stacked Exmor RS™ CMOS sensor\u003c\/h3\u003e\n\u003cp\u003eA newly enhanced partially stacked Exmor RS CMOS image sensor boasts 33.0 megapixels and advanced high-speed circuitry positioned above and below the sensing layer. Its readout speed has been improved by approximately 4.5 times, enabling a maximum shutter speed of 1\/16000 sec., blackout-free continuous shooting at up to 30 fps with full AF\/AE tracking, and 4K video recording at 120p. Additionally, it offers an impressive dynamic range of up to 16 stops, ensuring smooth and detailed gradations in every shot.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003eBIONZ XR2™ with integrated AI processing unit\u003c\/h3\u003e\n\u003cp\u003eThe BIONZ XR2 processing engine, which integrates the advanced AI processing unit from the latest α™ series, significantly enhances image quality, sound fidelity, and overall performance. It features AI-based Real-time Recognition AF7 and Real-time Tracking, ensuring precise and reliable focus, along with stable and accurate color reproduction. Building on its predecessor, the α7 V includes a lightweight RAW format and improvements to the user interface, networking capabilities, and file management systems.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/1764668678_IMG_2624259_430x.jpg?v=1764699574#\" style=\"float: right;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/9a_59754552-aa6e-4ce9-8bbe-8075ba8bb8ab_430x.jpg?v=1764700140\" style=\"float: left;\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eExcellent image quality\u003c\/h3\u003e\n\u003cp\u003eThe advanced 33.0 effective megapixel sensor combined with the BIONZ XR2 processing engine provides an impressive dynamic range of up to 16 stops. This ensures smooth transitions from shadows to highlights, delivering exceptional HDR performance when required. Additionally, efficient noise reduction across all sensitivity settings allows for high-resolution results throughout the ISO 100-51200 range for both still images and videos.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003eDeep learning-based light source estimation\u003c\/h3\u003e\n\u003cp\u003eExperience enhanced auto white balance (AWB) performance driven by deep learning technology for precise light source color estimation. The α7 V ensures more accurate and consistent white balance, even in challenging environments with mixed elements like diverse skin tones, vegetation, shaded areas, and more. [1] Shot on α7 IV.\n[2] Shot on α7 V.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/9b_519f0c6c-1d65-4ade-b952-63c27d66546b_430x.jpg?v=1764700385\" style=\"float: right;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/10_58d5a60a-f1a3-4803-97ed-2e3515e08358_430x.jpg?v=1764700433\" style=\"float: left;\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eComposite RAW support\u003c\/h3\u003e\n\u003cp\u003eComposite RAW shooting enables the capture of multiple RAW images that can later be combined on a computer. The advanced [NR Shooting] function delivers low-noise images while preserving high resolution, even when shooting at mid to high sensitivity levels. Additionally, [Shooting for HDR] allows for the creation of high dynamic range images, with options to simultaneously capture 4, 8, or 16 frames at 30 fps.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\n\n\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003eExtended RAW Processing offers enhanced RAW development\u003c\/h3\u003e\n\u003cp\u003eThe Imaging Edge Desktop application now features an Extended RAW Processing function, designed to maximize the wealth of information in RAW image files for superior RAW processing, especially when dealing with moving subjects. Utilize the [Extended NR] option for exceptionally low noise while preserving full resolution, or explore [Extended Hi-Res] to achieve four times the standard pixel count with minimized noise.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/11_94203acb-cc25-48b8-beae-2b36b76dad83_430x.jpg?v=1764700625\" style=\"float: right;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/14a_72aa60b9-0310-47c3-b191-59c092f360c9_430x.jpg?v=1764700752\" style=\"float: left;\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eReal-time Recognition AF: Human pose estimation\n\u003c\/h3\u003e\n\u003cp\u003eThe new BIONZ XR2 processing engine enhances AI processing capabilities, delivering approximately 30% better recognition performance compared to the α7 IV. Human pose estimation technology leverages intricate form and pose data to ensure accurate recognition of human eyes, body positions, and head orientation, even in challenging scenarios. Additionally, the camera is capable of recognizing multiple subjects, allowing it to identify and track a chosen subject within a group effortlessly.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003ePrecise AF in low light\u003c\/h3\u003e\n\u003cp\u003eThe latest autofocus algorithms deliver exceptional precision, maintaining high AF accuracy even in low light conditions down to EV-4.0 in AF-S mode (equivalent to ISO 100, using an F2.0 lens), ensuring reliable performance whenever it's needed.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/15c_430x.jpg?v=1764700990\" style=\"float: right;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/16_775eef39-411c-4fc0-af01-cc3639f0bc58_430x.jpg?v=1764701090\" style=\"float: left;\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eBlackout-free continuous shooting at up to 30 fps\u003c\/h3\u003e\n\u003cp\u003eHigh-speed bursts of up to 30 fps are now achievable with the electronic shutter, maintaining precise AF\/AE tracking without any viewfinder blackout during still photography. With up to 60 AF\/AE calculations per second, you can confidently capture fleeting moments, whether it's fast-paced, unpredictable action or portraits with rapidly changing expressions.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003ePre-Capture for those pre-shutter release moments\u003c\/h3\u003e\n\u003cp\u003eCapture the perfect moment, even if it has already passed. This feature allows the camera to begin recording a series of images as soon as you half-press the shutter button to set focus, ensuring it captures moments starting up to one second before the shutter is fully pressed.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/18a_b646d4bb-8a9a-46f9-bf58-27bc7591a541_430x.jpg?v=1764701243\" style=\"float: right;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/18b_c0833be7-62ed-483f-8164-7dde7c4e0b81_430x.jpg?v=1764701348\" style=\"float: left;\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eSpeed boost for critical action shots\u003c\/h3\u003e\n\u003cp\u003eUtilize the one-button Continuous Shooting Speed Boost feature to instantly adjust the continuous shooting speed during a burst, ensuring you capture critical moments without missing a beat. This functionality is ideal when you can anticipate the timing of your desired shot and is now accessible even when shooting single frames.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003e7K oversampled 4K 60p recording with full pixel readout and no pixel binning\u003c\/h3\u003e\n\u003cp\u003eThe advanced BIONZ XR2 processor and Exmor RS sensor enable full pixel readout without pixel binning in full-frame recording. This process compresses 3.3 times the data needed for 4K (QFHD: 3840 x 2160) into stunningly detailed 4K 60p images, minimizing moiré and jagged edges.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/20a_430x.jpg?v=1764701553\" style=\"float: right;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n","brand":"Sony","offers":[{"title":"Body Only","offer_id":45503019483324,"sku":"ILCE-7M5\/B","price":2899.99,"currency_code":"USD","in_stock":true},{"title":"with 28-70mm II Lens","offer_id":45503019548860,"sku":"ILCE-7M5M\/B","price":3098.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0646\/6420\/7548\/files\/rzazqvb4jff4ngekstit.jpg?v=1764699216"},{"product_id":"sony-a7r-vi-mirrorless-camera","title":"Sony a7R VI Mirrorless Camera","description":"\u003ctable width=\"100%\" border=\"0\"\u003e\n\u003ctbody\u003e\n\n\n\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/Screenshot_2026-05-13_at_10.14.19_AM_430x.png?v=1778692823\" style=\"float: left;\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003e66.8 MP1 full-frame fully-stacked CMOS Exmor RS\u003c\/h3\u003e\n\u003cp\u003eThe α7R VI stands as the first in the α7R series to introduce a fully-stacked Exmor RS image sensor, bringing remarkable advancements in image quality and delivering readout speeds up to 5.6 times faster. With capabilities like 30 fps bursts at full resolution, stunning 4K 60p recording without cropping, an expanded dynamic range, and robust low-light autofocus performance, it elevates your photography and videography to extraordinary heights.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003eBIONZ XR2™ with integrated Al processing unit\u003c\/h3\u003e\n\u003cp\u003eThe BIONZ XR2 engine, featuring an integrated AI processing unit, ushers in remarkable advancements in image and sound quality, energy efficiency, and responsiveness. Its high-speed processing capability performs up to 60 AF\/AE calculations per second, enabling blackout-free shooting and 8K video capture with exceptional precision. Furthermore, the powerful AI processing unit enhances subject recognition and optimizes illumination estimation, delivering unparalleled support for capturing every moment with stunning accuracy.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/Screenshot_2026-05-13_at_10.12.34_AM_430x.png?v=1778692828\" style=\"float: right;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/Screenshot_2026-05-13_at_10.12.07_AM_430x.png?v=1778692823\" style=\"float: left;\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eUp to 16-stop dynamic range\u003c\/h3\u003e\n\u003cp\u003eWith up to 16 stops of dynamic range at low sensitivities, HDR processing is remarkably supported, delivering exceptional detail. The outstanding resolution and high sensitivity ensure breathtaking imagery across the ISO 100-32000 range, while noise in nighttime scenes is significantly minimized for superior clarity.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003eStable, accurate auto white balance\u003c\/h3\u003e\n\u003cp\u003eThe Visible Light and IR Sensor utilizes advanced deep learning-based illumination estimation to deliver stable and precise auto white balance in any lighting condition. This synergy ensures vivid and natural color reproduction across a diverse range of scenes.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/Screenshot_2026-05-13_at_10.11.59_AM_430x.png?v=1778692823\" style=\"float: right;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/Screenshot_2026-05-13_at_10.12.13_AM_430x.png?v=1778692823\" style=\"float: left;\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eLifelike rendering of wide dynamic range scenes\u003c\/h3\u003e\n\u003cp\u003eThe enhanced D-Range Optimizer (DRO) skillfully balances bright highlights and deep shadows, now offering an expanded range of strength adjustments up to Lv8. At higher levels, DRO effectively brightens shadowed areas in intense backlighting, creating portrait shots that appear more natural and lifelike.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003eUp t o 8.5-step central and 7.0-step peripheral stabilization\u003c\/h3\u003e\n\u003cp\u003eExceptional stabilization performance ensures maximum resolution, eliminating degradation caused by blur. When paired with compatible lenses, stabilization becomes even more effective, providing enhanced precision, and telephoto lens shake is significantly minimized.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/Screenshot_2026-05-13_at_10.12.21_AM_430x.png?v=1778692823\" style=\"float: right;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/Screenshot_2026-05-13_at_10.14.32_AM_430x.png?v=1778692824\" style=\"float: left;\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eBlackout-free continuous shooting at up to 30 fps with full AF\/AE\n\u003c\/h3\u003e\n\u003cp\u003eCapture stunning bursts at an impressive 30 fps with full 66.8 MP resolution, all while maintaining flawless AF\/AE tracking and eliminating viewfinder blackout for a seamless shooting experience. With up to 60 AF\/AE calculations per second, the camera effortlessly tracks even the most complex subject movements. Additionally, the advanced BIONZ XR2 processing engine combined with CFexpress Type A card support enables continuous shooting of up to 215 JPGs and 65 Compressed (HQ) RAW images without interruption.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003ePre-Capture for key moments prior to shutter release\u003c\/h3\u003e\n\u003cp\u003eSeize the perfect moment—even if it has already passed. Simply half-press the shutter button to lock focus, then press fully to capture a burst of images spanning from 0.03 seconds to 1 second after the initial half-press.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/Screenshot_2026-05-13_at_10.12.39_AM_430x.png?v=1778692823\" style=\"float: right;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/Screenshot_2026-05-13_at_10.12.31_AM_430x.png?v=1778692823\" style=\"float: left;\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003eTemporarily boost speed while shooting bursts\u003c\/h3\u003e\n\u003cp\u003eWhile engaging in continuous burst shooting, you can press a designated custom button to seamlessly adjust the shooting speed—for instance, switching from 10 fps to 30 fps—when a crucial moment arises. Remarkably, this functionality is available even when capturing single frames.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\u003ctr\u003e\n\u003ctd\u003e\n\u003ch3\u003eImproved subject recognition performance\u003c\/h3\u003e\n\u003cp\u003eThe ability to identify distant animals and birds has been greatly enhanced. You can select from modes such as Human, Animal, Bird, Insect, Car\/Train, or Airplane, or simply allow the Auto mode to determine the subject type for you. Even when Subject Recognition is disabled, Sony’s advanced algorithm analyzes numerous data points to ensure precise and dependable tracking.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/16b_430x.png?v=1778694005\" style=\"float: right;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\n\u003ctr\u003e\n\u003ctd\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1267\/4771\/files\/17b_430x.png?v=1778694113\" style=\"float: left;\"\u003e\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003ePrecise AF in low light\u003c\/h3\u003e\n\u003cp\u003eExperience dependable autofocus even in incredibly low light conditions, with performance as effective as EV-6 to -20, or EV-11 to -21 when Bright Monitoring is activated. Additionally, the autofocus can be restricted to long-distance ranges, making it ideal for capturing distant scenes in low-light environments.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\n\n\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n","brand":"Sony","offers":[{"title":"Default Title","offer_id":46762947051708,"sku":"ILCE-7RM6\/B","price":4499.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0646\/6420\/7548\/files\/quoys344prm7dvrn66ez.jpg?v=1778692044"}],"url":"https:\/\/nelsonphotoandvideo.com\/collections\/sony-alpha-cameras.oembed","provider":"Nelson Photo \u0026 Video","version":"1.0","type":"link"}